Hockey Club Lugano

Growing Together Through Innovation and Shared Value

Var Group Becomes Silver Sponsor of Hockey Club Lugano

Starting from the 2025/26 season, Var Group Suisse will officially become Silver Sponsor of Hockey Club Lugano (HCL)—one of Switzerland’s most prestigious and successful sports organizations. This three-year agreement represents a key milestone in Var Group Suisse’s strategic development, strengthening its local presence while confirming its commitment to generating value through sport.

Under this partnership, the Var Group logo will feature prominently on the front of the first team’s official black-and-white jersey, supported by a series of digital innovation projects and shared initiatives designed to drive growth and engagement within the local community.

Through this collaboration, Var Group and HCL unite around shared values such as passion, ambition, sustainability, and long-term vision, ready to face new challenges together and deliver unforgettable emotions to fans—both on and off the ice.

“As an international group, we believe it is our responsibility to generate both economic and social value in the regions where we operate. For this reason, sponsorships are not simply visibility opportunities, but powerful ways to build relationships, share expertise, and contribute to the growth of local communities.”
Massimo Fumagalli – Country Manager Var Group Suisse

A Partner of Excellence: Hockey Club Lugano

Founded in 1941, Hockey Club Lugano is a true sporting icon of Canton Ticino and a point of reference for thousands of ice hockey fans.
With 7 Swiss Championship titles, three Spengler Cup finals, and one of the most passionate fan bases in the league, HCL represents the perfect blend of tradition, innovation, and sporting excellence.

“Seeing an international group with such a strong presence in Switzerland like Var Group Suisse choose Hockey Club Lugano and our visibility platforms to expand its network strongly reinforces the value of our work.”
Raffaele Alberti – Head of Sponsoring & Hospitality HCL

A Partnership That Goes Beyond Visibility

The collaboration between Var Group Suisse and Hockey Club Lugano is built on a shared system of values:

  • Passion and determination – the driving forces behind both sport and business

  • Innovation and digital transformation – with Var Group delivering advanced expertise in cybersecurity, data & AI, cloud, and blockchain

  • Sustainability and community engagement – a joint commitment to generating positive local impact and supporting people and regional excellence

This sponsorship represents a powerful opportunity to build connections, activate synergies, and strengthen Var Group’s presence in the Swiss market, placing sport at the heart of a shared growth strategy.

Together Toward New Milestones

Through this partnership, Var Group and Hockey Club Lugano embark on a shared journey that unites sport, technology, and local identity.
Together, we are ready to embrace new challenges, share great emotions, and grow side by side—on and off the ice.