Var Group Suisse will serve as Silver Sponsor of Hockey Club Lugano for the 2025/26, 2026/27, and 2027/28 seasons. This strategic partnership brings together two leaders in their respective fields, strengthening local community ties and supporting one of Switzerland’s most prestigious sports organizations.
Through this collaboration, the Var Group logo will be prominently displayed on the front of the official first-team jerseys, symbolizing a shared vision built on innovation, passion, and sustainable growth.
The agreement highlights Var Group Suisse’s commitment to creating value beyond brand visibility—by fostering meaningful connections with the local community and delivering digital expertise to support joint initiatives, both on and off the ice.
Var Group vince con Ducati sulle piste del MotoGP
Var Group confirms its role as Digital Partner of Ducati Corse in a landmark year: Francesco Bagnaia claims his second consecutive MotoGP World Championship, while Ducati Corse secures its fourth straight Constructors’ Title.
Var Group will continue to support the iconic Borgo Panigale manufacturer across all national and international racing circuits for the 2024–2026 seasons. The partnership is further strengthened by the Var Group logo on the Desmosedici GP of the Ducati Lenovo Team, alongside advanced digital transformation projects.
Var Goup & Lube Volley: una partnership forte dentro e fuori dal campo
Var Group Exclusive Innovation Partner di Lube Volley, per i campionati 2022-2023, 2023-2024, 2024-2025: con questa partnership il marchio Var Group comparirà al centro delle maglie da gioco ufficiali della cucine Lube Civitanova, segno dell'importanza della collaborazione tra due realtà di assoluta eccellenza nei rispettivi settori.
Var Group & Benetton Rugby: insieme per fare meta
The partnership with Benetton Rugby continues to grow stronger. Already the team’s Digital Partner, Var Group will remain an Official Sponsor through the 2027 season.
The Var Group brand is featured on the “Leoni” match kits during the United Rugby Championship and the European Rugby Challenge Cup, as well as across the club’s digital channels, LED pitch-side boards, LED walls, and official match programs.
Over the years, the collaboration has supported the renewal of key innovative processes within the team, while also expanding beyond the field with educational initiatives focused on cybersecurity, responsible use of digital tools for young people, and fan engagement projects.
Var Group & Lorenzo Lodola insieme in sella al quad
Born in 2003, Lorenzo Lodola is Var Group’s youngest Ambassador. With him, we share a passion for sport, determination, enthusiasm, and the core values of diversity and inclusion.
His motorsport career began on four wheels. In 2022, he competed with his quad in the Baja Aragón, part of the FIM Bajas Hard Enduro World Championship, and in the Rally TT Cuenca. Despite a life-changing accident that led him to use a wheelchair, Lorenzo continued racing and achieved record-breaking performance times.
In 2023, he took on the Baja Extremadura, a two-day challenge featuring 500 km of special stages and 490 km of transfers. During the winter of 2023, he embraced a new discipline and competed in the Italian Paralympic Ski Championships. Looking ahead, Lorenzo aims to take part in multiple FIS competitions and secure a place on the Italian National B Team, with the long-term goal of qualifying for the Paralympic Games.
Var Group supporta Martina Flori nuova promessa del Golf
Martina Flori, 27, from Montecatini, is one of the most promising talents in women’s golf. She has been on the golf course since the age of six and stood out during her studies in the United States with a prestigious victory alongside the “Ole Miss” team in the SE Conference, the leading collegiate competition in the southeastern USA.
After completing her studies and gaining professional experience in the golf industry, Martina chose to pursue a full-time career as a professional athlete. In 2021, she joined the Ladies European Tour with determination. Since 2022, she has competed as a professional golfer across Europe and international circuits throughout the 2023 season.











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